Website Workshop - October 12, 2012
9:00am - 3:00pm @ The James River Conference Center
This full day workshop is for website owners looking for online success. Improve your skills, get insight on the latest tools and trends, and leave with ideas for creating new leads and measuring a return on investment. You will hear from web and marketing experts on getting found in Google, using the new Facebook layout, mobile apps and text marketing, and analyzing website traffic.
Don't leave the workshop without an internet marketing toolbox for your website!
Session 1: Effective Websites
If you own a website then you need to know how to measure its success. Do you know who your visitors are, why they are clicking on your website - and if they are staying? Even more importantly, are you creating leads and - ultimately - sales?
Session 1 of WebsiteWorkshop 2012 will focus on this year's most important trends and tell you how to easily and effectively turn website visitors into leads and sales.
- 9:00 - 9:15 a.m. Registration & Introduction
- 9:15 - 10:00 a.m. Critical Website Plugins - Jennifer Bailey, WebsiteWorkbox.com
- 10:00 - 10:25 a.m. Web Design and Development Trends - Aaron Mills, JailBreak
- 10:25 - 10:45 a.m. Integrating Social Media into Your Website - Jennifer Bailey, WebsiteWorkbox.com
- 10:45 - 11:00 a.m. Break
- 11:00 - 11:45 a.m. Analyzing Website Traffic with Google Analytics - Jennifer Bailey, WebsiteWorkbox.com
11:45 - 12:30 Networking Lunch (Included)
Session 2: Internet Marketing Breakout Sessions
12:30 - 1:15 pm
Facebook Marketing - Jennifer Bailey (WebsiteWorkbox.com)
Facebook has made some major changes that effect the way we use it for our organizations. Let us take you step-by-step through the new layout, creating a wall feed, using custom tabs and also the new rules on how to do Facebook Contests. Bonus: Learn what questions to ask when hiring a social media campaign manager!
For your toolbox: A creative, new Facebook layout and ideas to keep it active
1:15 - 2:00 pm
Text Marketing Campaigns - Micah Gaudioh (Mocial)
& Mobile Apps - Aaron Mills (JailBreak Creative)
Smartphones have changed the way we live and work in a relatively short period of time. Find out what the priorities should be for your business in the complex new world of mobile marketing. From Apps, Mobile Websites to SMS & MMS Texting; get an introduction to mobile as Micah shares some of his retail and B2B Mobile Marketing success stories and how to measure ROI for your Mocial programs.
Bonus: JailBreak Creative developer Aaron Mills will tell you how to create & utilize mobile apps to promote your bottom line!
Basic Graphic Design Skills for Non-Artists - Amy Alexander (University of Mary Washington)
You may not think you are a designer – but in a culture that prefers a picture that is worth one thousands words, instead of an actual one-thousand-word description – we must take responsibility for producing well-designed ads and web-ages. Learn some basics of design, the top do’s and don’ts, and walk away with little design know-how. Hoping to hire a graphic designer?! Learn what questions to ask.
For your toolbox: An eye-catching pin that will get those pinners to your page!
2:15 - 3:00 pm
Link Building for Search Rankings - Jennifer Bailey (WebsiteWorkbox.com)
Did you know that your website could rank as the #1 search result in Google JUST for having the right inbound links? That's right, there is more to your Google search results than key words! Learn how simple it is to get links to your website. This session is built to teach you how to identify important linking opportunities and how to increase your search ranking!
For your toolbox: A list of links anybody can get immediately, without any hassle!
Photography Strategies for the Web - Aaron Mills (JailBreak Creative)
Can't afford to hire a full time photographer for every snapshot you need to place on your blog or Facebook feed? That means its up to YOU to get the shots you need on a regular basis. Learn some simple strategies for taking photos that make an impact online. Bonus: learn how to instruct a photographer to get what you want - for those special times that you do get to hire one!
For your toolbox: A checklist that makes you a "pro" when it comes to web photography
Nonprofit Social Media & Website Strategies - David Mills (Compassion by Design)
Lets get down to it-- Nonprofits need to make their social media and websites effective at building new donors and we don't need three new things to do. Learn how to integrate your work so that you save time and increase the donor outcomes of both social and web. Take the great story of your work and share it more effectively from social to web.
For your toolbox: A system and ryhthm for greater impact with social to web donor outreach
Registration Fees
Today Only! Half Off Full Day Registration
Fee: $45
Register for the Full Day
Fee: $89 + $29 for each additional attendee from the same organization
Nonprofit Fee: $49 + $29 for each additional attendee from the same organization
WebsiteWorkbox Member Registration: $39 + $29 for each additional attendee from the same organization
Register for Single Breakout Sessions
Fee: $5 + $19 for each session
Register for Live Streaming
Fee: $25 for the full day
WebsiteWorkbox Member Registration: $15 for the full day
About the Speakers
Jennifer Bailey
Jennifer has educated hundreds of small businesses and organizations on effectively using technology to cut marketing costs and increase the bottom line. She is Director of Possibilities for WebsiteWorkbox.com - the first quality website membership solution that offers affordable but effective website solutions. She takes pride in the movers and shakers she is able to guide into technology in a way they can be make a difference.
Aaron Mills
Aaron has more than a decade of experience in helping businesses use the power of the internet to develop or improve sales and service. His expertise lies in web development and marketing plans including Ruby on Rails applications, mobile apps, podcast development, SEO and SEM.
Micah Guadio
Amy Alexander
Amy began her design career as a Graphics Consultant, working with small businesses and non-profit organizations to produce dynamic identity and marketing pieces. She spent six years working collaboratively with web developers and media specialists to provide for the customized needs of each client. In July of 2011, Amy joined the Design Services team at the University of Mary Washington. She currently works in this higher-education environment to produce admissions and marketing materials as well as print publications and informational pieces.
David Mills
David Mills, MPA is nationally known among charities and nonprofits for his expertise, strategic and fundraising consulting and entrepreneurial innovation. For nearly 30 years, Dave has counseled thousands of nonprofit, faith-based and charitable organizations, including some of the nation’s largest nonprofit organizations and multiple international organizations. During his career, he has been involved in obtaining more than $40 million in federal, state and foundation grants, managing more than $15 million in capacity building and re-granting programs as well as the development and supervision of a $5 million fund for children of 9/11 victims. Dave has been instrumental in developing various innovations, including evaluation systems that allow charities to measure their success and present their work in a donor-friendly manner. He has served as the national marketing director for a technology start-up and as a consultant and senior executive on several large service and technology projects serving nonprofits of many sizes and service sectors. He also served as founding pastor for innovative churches, staff pastor for several large churches, nonprofit executive director for a California nonprofit, and the regional director of marketing and sales for a national charity. During his extensive career, Dave has written manuals on the assessment of community needs and an innovative approach to nonprofit development based upon crowd sourcing teams. Dave has been instrumental in developing various innovations, including evaluation systems that allow charities to measure their success and present their work in a donor-friendly manner.
